Restaurant Branding at the Airport

Restaurant Branding at the Airport

Some may remember “The Elephant Bar” located on the north side of Santa Barbara Airport off Hollister Avenue. It then became known as “High Sierra” and now it’s an exciting new aviation-themed restaurant called, Flightline Restaurant & Lounge.

For the branding, we worked closely with the owner, Warren Butler, and several aviation experts in the area to develop the perfect brand for this unique memorabilia makeover. We’re very proud of it. The new logo plays host to a Corsair aircraft, which was one of the fastest warplanes of World War Two. In a case like this, the branding has to be consistent with the environment and that’s what branding’s all about.