Solopreneur Branding

Wasabi Women

We had to distill what Kim was all about all the way down to her target audience. The brand had to evolve as her business model changed. Through name and design exploratories we developed her brand. We finally settled on Wabi Sabi Women. This name and design represented her spirit, her client base and her vision. The final logo is hand lettered so don’t go looking for a font -- you won’t find one.

Solopreneur Branding Wasabi Women Michael Bayouth Santa Barbara