Entertainment Branding

Lil Elmo & The Cosmos

"The Music That Was Playing In The Front Seat,
While America Was Playing In The back"

Rock ’n Roll face-lift package. The works. Branding, merchandising, animation, web art direction, logo amination, campaign design and copywriting ~ “The Lil’ Elmo Brand is for Baby-Boomers - the ones holding the greased rope - the ones who won’t go quietly. They’ve made their mark and now it’s time they have their own. From the generation of hot rods, hairstyles and rock and roll comes an irreverent new mascot reflecting an older generation. A time that defined America, music, and let’s face it, a time that was ultimately, optimized for cool.”

Entertainment Branding Lil Elmo Michael Bayouth Santa Barbara

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