Copywriting

"Sell the sizzle, not the steak" It means sell the benefits, not the features -- which applies perfectly to taglines. A great tagline makes your company or product's benefits clear to your customers and clients.

Our award-winning copywriters live by the old adage "copy is king." Never underestimate the power of a great tagline. Many times clients need rebranding and have a fixed name, to begin with. A great tagline married with a fresh rebrand will qualify or illuminate what that brand stands for.

Our client, Atlanta Acting Arts, flipped when we delivered their tag line. “We Put The LA In Atlanta.” It lent them a ton of credibility from Hollywood and Los Angeles, and that’s hard to do when you only have a few words. And that’s why the copy is king. Put it all together, and you’re looking at a killer brand.

"We recently called on Bayouth Productions to help brand a new school we’ve opened in Atlanta, Atlanta Acting Arts. We asked them to come up with some logo ideas and within two hours they sent us four fantastic logos and something we haven’t thought of, a brilliant tag line! Atlanta Acting Arts now has an excellent logo and tag line that says who we are, what we do, and what our mission statement is all about. Truly the professional's professional. Thank you!" 

             ~ Ray Bengston, Owner/Director Atlanta Acting Arts