Anyone who knows guitars and pedals knows of the legendary Seymour Duncan, king of guitar pickups. I was very proud and honored to have been asked to design the logo for the Silver Lake Dynamic Reverb pedal!

Let's say a Firewood Company comes to me for rebranding. The guy says, Michael, we'd really like you to redesign our logo. To which I respond, Fantastic, what's the name of your firewood company? He says, Waterlogs.

Designing a logo is the fun part of creating a business brand. But before you pick out your company name, the design, the colors and font, you need to ask yourself; is your logo speaking to your customers or is it simply a design that you thought looked clever, trendy, or artistic? Logos are much more than an art project.

Some great observational copywriting from Kim Klein for one of our entertainment clients.

Still trending after all these years!

Proud to be part of the new facelift for The Creekside Inn!

Discover how much of an impact branding had on these college students!